We create shoelaces made for you to be yourself no matter where you are!

Since 2020 we've been creating shoelace that make you smile.

We started with 7 different designs and we've grown to a collection of 17 with many more on the horizon.

"Someday people of the future will look back on this time and think how silly we all were wearing nothing but boring shoelaces" - Josh G (founder)

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